PERSPECTIVE3-5 min to read

After coronavirus: what will have changed, and how?

After just a few weeks' disruption, a radical difference is emerging between the impact on some industries and others. For some, the shock of the shutdown will be terminal. For others it will accelerate existing trends - and bring opportunities.



Nick Paisner
Head of Editorial

The impact of the virus and world governments’ responses to it is clear to all in the form of empty streets, shuttered shops and skies unusually free of air traffic.

The dramatic change to routines and lifestyles threatens disaster for many forms of business – but not all. While the global stock market sell-off has been steep, it hasn’t been entirely indiscriminate, with some sectors faring far worse than others. The markets’ response to the virus was also preceded, narrowly, by a response to the plunge in oil prices – which means energy stocks and related assets were already under pressure.

As the scale of disruption set in, investors first fled the sectors most exposed to a sudden loss of cash flow. Alex Tedder, Schroders’ Global Head of Equities, says: “The areas hardest hit are the areas you would expect. Anything related to travel, tourism, leisure, and to an extent legacy retail where there’s a big high street presence.”

Where there isn’t any footfall, there isn’t any cash flow, and these businesses – many of them already financially fragile due to other factors, looked in imminent danger of failure. Within days came reports of industries seeking bailouts, and at the time of writing there is active discussion between industries, trade bodies and governments about potential state assistance in a number of sectors.

This comes after governments have already promised significant programmes including, in the UK and elsewhere, direct wage subsidies to employees. The focus of any argument over further support for sectors or businesses is likely to turn first to the question of shareholder support, among other issues.

Clothing and household retailers in the UK, especially those already battling with consumers’ transition to online shopping, are likely to be among the worst casualties of the lockdown which began in earnest on 23 March. The length of any closure is uncertain. In China, footwear and clothing group Nike reported that the majority of its 7,000 stores had reopened by 24 March.

Not all retail businesses have experienced a shutdown in activity. UK grocers from mid-March were experiencing record demand for home delivery services, exceeding their usual Christmas peak periods. Prime Minister Boris Johnson, as he broadcast his stern message to “stay at home”, encouraged the population to turn to online delivery services rather than go out. Many established businesses were swamped by this surge in demand. Milk & More, for example, the current-day form of the daily milkman, was among many businesses that had to stop accepting new customers.

Around the world online retailers began a frenzy of hiring, with Amazon reportedly seeking 100,000 new staff and Walmart 150,000.

“The more people stay at home the more they tend to use internet services across the board,” says Alex Tedder, “from streaming services to e-commerce. This is coupled with the fact that staples tend to outperform in crises generally, as demand for products is less elastic. Ultimately we all need to eat and wash. The characteristics of defensiveness and sustainability will remain front and centre for most investors.”

The impact on the wider tech sector is less clear. In the rout up to the middle of March tech stocks fared comparatively well – as you might expect, says Alex Tedder. “Many of these business models – I wouldn’t say they’re immune – but their revenue streams can be recession proof”.

“We’ll see how advertising revenue holds up – that’s a question for Google and Facebook – but generally the tech sector business models are robust, and growth still there.”

Projections for infection levels in Europe

Predicted cases of COVID-19


Source: WHO, JPMorgan estimates, 17 March 2020

Andrew Howard, Schroders’ Head of Sustainable Research, suggests that one longer-term consequence of COVID-19 will be to focus minds on sustainable investing. He says the spread of the virus and the disruption it’s caused highlights how companies’ fortunes are “are intrinsically tied to their ability to navigate changes in the societies on which they rely”.

“Companies are more dependent than ever on the licences to operate society provides, supply chains are more complex and connected than ever, social and environmental tensions are more acute than in the past, and regulation is accelerating to address growing imbalances between corporate success and social needs."

The pressure on governments to spend will grow - as will their debts

But how much fiscal headroom do countries have?


Source: IMF Fiscal Monitor and Schroders, December 2019

Crucial to long-term outcomes will be the role of governments and their ability and willingness to spend to support aspects of the economy (see chart, above).

"Governments recognise the danger and they have to come back with a major form of stimulus," says Alex Tedder.

This article is issued by Cazenove Capital which is part of the Schroders Group and a trading name of Schroder & Co. Limited, 1 London Wall Place, London EC2Y 5AU. Authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. 

Nothing in this document should be deemed to constitute the provision of financial, investment or other professional advice in any way. Past performance is not a guide to future performance. The value of an investment and the income from it may go down as well as up and investors may not get back the amount originally invested.

This document may include forward-looking statements that are based upon our current opinions, expectations and projections. We undertake no obligation to update or revise any forward-looking statements. Actual results could differ materially from those anticipated in the forward-looking statements.

All data contained within this document is sourced from Cazenove Capital unless otherwise stated.


Nick Paisner
Head of Editorial


The value of your investments and the income received from them can fall as well as rise. You may not get back the amount you invested.