How important is technology to your client?
Unstructured Learning Time
The days when communication with a client was purely based on the paperwork they had received through the post or the occasional telephone conversation with their adviser is now largely in the past.
Of course these two particular forms of communication remain important to a solid ongoing relationship, but quite rightly, clients expect much more when receiving information about their investments.
In today’s world, virtually everything is available at the touch of a button. From the ability to video call your nearest and dearest who may live on the other side of the world, to accessing your bank account via your mobile; we live in a modern world, and clients expect nothing less from the technology their advisers and Discretionary Fund Managers provide.
This modern world has fundamentally changed how we interact with clients. Undoubtedly face-to-face meetings remain essential, but functional online access is now a minimum expectation. Indeed, it is not only a valuation clients are looking for when accessing their portfolios online. From up-to-date performance data to easily accessible documents; clients have an appetite and a need for information.
To provide longevity to the client, adviser and DFM relationship, clients must feel part of, and enjoy the investment journey. Whether it's a client who has their pension managed whilst in drawdown, or a client who is in the midst of accumulating their wealth; technology in part solidifies this relationship.
Regular communication with clients comes in many vital forms. However, with the role that technology plays in the majority of people's lives today, excellent online access cannot be ignored by either the adviser or DFM if they wish for clients to feel fully involved with their investments.
Daniel Curtis joined Cazenove Capital in February 2014 and is a Portfolio Manager within the DFM Team. Prior to this, Daniel worked at Brewin Dolphin where he had responsibility for managing private client and charity portfolios. Daniel has completed the Chartered Securities and Investment Institute Masters in Wealth Management, and holds the Investment Management Certificate (IMC). Daniel graduated from Durham University with a BA (Hons) in Economics.
This article is issued by Cazenove Capital which is part of the Schroder Group and a trading name of Schroder & Co. Limited, 1 London Wall Place, London EC2Y 5AU. Authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. Nothing in this document should be deemed to constitute the provision of financial, investment or other professional advice in any way. Past performance is not a guide to future performance. The value of an investment and the income from it may go down as well as up and investors may not get back the amount originally invested. This document may include forward-looking statements that are based upon our current opinions, expectations and projections. We undertake no obligation to update or revise any forward-looking statements. Actual results could differ materially from those anticipated in the forward-looking statements. All data contained within this document is sourced from Cazenove Capital unless otherwise stated.