Same focus, refreshed identity
As a business that’s been innovating for more than two centuries we are no strangers to change. We’ve always been quick to adapt to suit the world we find ourselves in - that’s why we hope it comes as no surprise to see our newly refreshed brand identity.
Much has happened since we last updated our brand – economies, societies and governments have all seen great change. Businesses have become increasingly complex and altered many of the ways in which they work. As individuals we’ve all grown used to new ways of communicating with each other and keeping in touch with world events. Inevitably, the way we work has developed too – though the fundamental way that we see the world – our lens – has remained unchanged.
Our evolved brand identity is a symbol of this continuity - an opportunity for us to remind the world about our sole focus on our clients, about the continued innovation and invention of our specialist teams, and about our powerful investment tools and strategies.
Our logo and the design, imagery and words we use to communicate have all been recast. Sharper, quicker, clearer – they have evolved to better suit the world we do business in. But our story remains unchanged, and our focus endures. We have changed to ensure we remain who we always have been - a business completely committed to preserving and growing our clients’ assets. Strong in our values and proud of our heritage - trusted for generations and always in touch with what matters most to our clients.
The opinions contained herein are those of the author and do not necessarily represent the house view. This document is intended to be for information purposes only. The material is not intended as an offer or solicitation for the purchase or sale of any financial instrument. The material is not intended to provide, and should not be relied on for, accounting, legal or tax advice, or investment recommendations. Information herein is believed to be reliable but Cazenove Capital does not warrant its completeness or accuracy. No responsibility can be accepted for errors of fact or opinion. This does not exclude or restrict any duty or liability that Cazenove Capital has to its customers under the Financial Services and Markets Act 2000 (as amended from time to time) or any other regulatory system. Cazenove Capital is part of the Schroder Group and a trading name of Schroder & Co. Registered Office at 1 London Wall Place, London EC2Y 5AU. Authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. For your security, communications may be taped and monitored.