And this is why, when investing for charities, it is important to spend a lot of time analysing investment opportunities alongside the prevailing market sentiment. A long-term charity investor can watch the ebbs and flows of investor sentiment. They can buy when others are fearful and take profits when others are greedy.
As Warren Buffet once said: "The stock market is a device for transferring money from the impatient to the patient." And they can afford to be patient.
This article first appeared in Third Sector magazine